Session One: The Written Word
Week 1. Blogs that Sizzle— Molly O’Neill interviews Tanya Steel, (Epicurious and GourmetLIVE) and Molly Wizenberg (Orangette) about what makes a must-read blog post. Lecture is available October 19 and thereafter.
Week 2. How I Found My Voice— Shauna Ahern (Gluten-Free Girl) and Elise Bauers (Simply Recipes) discuss their internet journeys and the evolution of their distinct voices and unique perspectives online. Lecture is available October 26 and thereafter.
Week 3. Elements of Style — New outlets allow and even mandate new writing forms. What forms are emerging from internet writing? Are there particular techniques that cause writing to shine on the internet? In an interview with Pete Wells, Molly O’Neill (One Big Table) discovers how blogging is changing both the look and rhythm of the written word, altering the contract between the writer and the reader and perhaps even creating a new set of ethics and bet practices. Lecture is available November 2 and thereafter.
Session Two: The Visual & Spoken Word
Week 4. The Spoken Word: Creating Must Hear Podcasts. Interview with Davia Nelson and Nikki Silva, NPR’s Kitchen Sisters’. Lecture is available November 9 and thereafter.
Week 5. The Digital Image: Using photography to enhance your blog. Interviews with Helene Dujardin (Tartelette), Aran Goyoaga (Canelle et Vanille) and others. Interviews are available November 16 and thereafter.
Week 6. Moving Pictures: Using videography to tell the story. Interviews to be announced. Interviews are available November 23 and thereafter.
Session Three: Getting the Word Out There
Week 7. Using Social Media: Interviews with Marisa Smith (Addiction Media Worldwide) and David Feller (Yummly). Interviews are available November 30 and thereafter.
Week 8. E-Haiku: How to Tweet. Advice from Francis Lam (GiltTaste), Ruth Reichl and others. Interviews are available December 7 and thereafter.